essential2life


*American Chemistry Council Highlights How Chemistry is essential₂life* In September 22, 2005, the American Chemistry Council (ACC), the trade association for the world’s leading companies engaged in the business of chemistry, launched a major public education campaign to increase awareness of the chemistry industry’s contributions to modern life, from innovations in everyday products to its contribution to the U.S. economy. The educational campaign demonstrates how the American chemistry industry is essential to (“essential₂”) safety, health, innovation, the economy and the environment. The integrated “essential₂” campaign encompasses advertising, public relations, a new website and employee communications. “The initiative makes use of ‘essential₂’ as an homage to the traditional display of a chemical compound formula one would see on the periodic table of elements in any science classroom,” said Michael Campbell, President, Chairman and CEO of Arch Chemicals. “The campaign is a constructive way for us to engage and have a dialogue with the very people who use, enjoy and benefit from our products.” “This is an inspiring undertaking for America’s chemical makers and for industries that use the products of chemistry,” said ACC President and CEO Jack N. Gerard. “‘essential₂’ makes a powerful statement about how connected we all are and how central chemistry is to the health and growth of our nation. For example, the chemistry industry is America’s leading exporter, accounting for 10 percent of all U.S. exports, and we generate more than half a trillion dollars for the U.S. economy each year.” A central feature of the campaign is a new website (www.americanchemistry.com) highlighting the industry’s contributions to technological advances and economic performance. The site also demonstrates the economic contributions of the industry to each state, including employment, exports and tax data. “Through the ‘essential₂’ public education campaign,” said Robert Wood, Chairman, President and Chief Executive officer of Chemtura, who helped spearhead the industry effort to launch the initiative, “we hope to bridge the gap between Americans’ minimal knowledge of our industry and the real meaning and impact of chemistry in their everyday lives.” Wood continued, “Our industry produces the inspirations, the innovations and the means of accomplishing amazing things. We look forward to sharing our story and creating a new conversation about our work.” www.americanchemistry.com americanchemistry.com®, essential2® and e2® are registered service marks of the American Chemistry Council, Inc.

American Chemistry Council Highlights How Chemistry is essential₂life

In September 22, 2005, the American Chemistry Council (ACC), the trade association for the world’s leading companies engaged in the business of chemistry, launched a major public education campaign to increase awareness of the chemistry industry’s contributions to modern life, from innovations in everyday products to its contribution to the U.S. economy.

The educational campaign demonstrates how the American chemistry industry is essential to (“essential₂”) safety, health, innovation, the economy and the environment. The integrated “essential₂” campaign encompasses advertising, public relations, a new website and employee communications.

“The initiative makes use of ‘essential₂’ as an homage to the traditional display of a chemical compound formula one would see on the periodic table of elements in any science classroom,” said Michael Campbell, President, Chairman and CEO of Arch Chemicals. “The campaign is a constructive way for us to engage and have a dialogue with the very people who use, enjoy and benefit from our products.”

“This is an inspiring undertaking for America’s chemical makers and for industries that use the products of chemistry,” said ACC President and CEO Jack N. Gerard. “‘essential₂’ makes a powerful statement about how connected we all are and how central chemistry is to the health and growth of our nation. For example, the chemistry industry is America’s leading exporter, accounting for 10 percent of all U.S. exports, and we generate more than half a trillion dollars for the U.S. economy each year.”
A central feature of the campaign is a new website (www.americanchemistry.com) highlighting the industry’s contributions to technological advances and economic performance. The site also demonstrates the economic contributions of the industry to each state, including employment, exports and tax data.

“Through the ‘essential₂’ public education campaign,” said Robert Wood, Chairman, President and Chief Executive officer of Chemtura, who helped spearhead the industry effort to launch the initiative, “we hope to bridge the gap between Americans’ minimal knowledge of our industry and the real meaning and impact of chemistry in their everyday lives.” Wood continued, “Our industry produces the inspirations, the innovations and the means of accomplishing amazing things. We look forward to sharing our story and creating a new conversation about our work.”

www.americanchemistry.com

americanchemistry.com®, essential2® and e2® are registered service marks of the American Chemistry Council, Inc.